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Pinterest Earnings Calculator

Pinterest doesn't pay per view. It pays through the visits it sends to your site. Estimate what your Pinterest traffic is worth from your own numbers.

  • Free
  • No sign-up
  • Runs in your browser
Start from

From Pinterest Analytics, last 30 days.

Outbound clicks ÷ impressions.

An assumption: some people tap and leave before the page appears.

From your analytics. Use 1 with a session RPM.

Earnings per 1,000 pageviews from your ad network. 0 if you run no ads.

Affiliate or product conversion rate. 0 if you sell nothing.

Your commission, or your profit per product sold.

Starting values are examples. The 1.3% and 2.6% click rates come from one account in our public case study, not a Pinterest average.

Example result

Example

About this tool

How Pinterest makes money for you

Pinterest doesn't pay creators per view, so your income from Pinterest depends on outbound clicks to your site. Multiply monthly impressions by your outbound click rate to get visits, then apply your ad RPM and affiliate earnings. Typical blog ad RPMs and click rates vary widely, so use your own numbers where you have them.

Your outbound click rate is in Pinterest Analytics: outbound clicks divided by impressions. In our own public case study, a new account went from a 1.3% click rate in a manual month to about 2.6% the next month with Growth Brain. Those are one account's numbers, not a benchmark, which is why every field here is editable.

Pinterest's old Creator Rewards program has ended, so "how much does Pinterest pay for 1,000 views" has a plain answer: nothing directly. The money comes from what visitors do on your site: the ads they see, the affiliate links they click and the products they buy.

Read the case study behind those numbers.

How it works

Four steps, about a minute

  1. 1

    Add your Pinterest numbers

    Monthly impressions and outbound click rate from Pinterest Analytics.

  2. 2

    Add your site numbers

    Pages per visit and the ad RPM your ad network reports.

  3. 3

    Add sales if you have them

    Affiliate or product conversion rate and what you earn per sale.

  4. 4

    Test what-ifs

    See what a higher click rate or more impressions would be worth in a year.

Reference

The formula

  • Outbound clicksMonthly impressions × outbound click rate.
  • VisitsOutbound clicks × the share that load your page. Some people tap and leave before the page appears.
  • Ad revenueVisits × pages per visit ÷ 1,000 × your ad RPM.
  • Sales revenueVisits × conversion rate × earnings per sale (affiliate commission or product profit).
  • Earnings per 1,000 impressionsTotal monthly revenue ÷ impressions × 1,000. Useful for comparing months.

Questions

Asked often

How much does Pinterest pay for 1,000 views?

Nothing directly. Pinterest doesn't pay creators for views. You earn from the visits your pins send to your site, through ads, affiliate links or your own products.

What is a good outbound click rate on Pinterest?

It depends on the niche and the pin. Pinterest doesn't publish an average. Track your own rate month to month: rising clicks per impression means your pins and keywords are working.

Where do I find my ad RPM?

Your ad network's dashboard shows it, often as page RPM or session RPM. If you use session RPM, set pages per visit to 1.

Can I make money on Pinterest without a blog?

Yes. Affiliate links and product pages work as pin destinations. Set ad RPM to 0 and use the sales fields.

Is this estimate accurate?

It is as accurate as the numbers you put in. Every field is editable and nothing is stored.

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Raise the click rate, raise the number.

Growth Brain studies which of your pins earn clicks and plans the next ones around them. You approve every pin before it publishes.

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