Pinterest Earnings Calculator
Pinterest doesn't pay per view. It pays through the visits it sends to your site. Estimate what your Pinterest traffic is worth from your own numbers.
From Pinterest Analytics, last 30 days.
Outbound clicks ÷ impressions.
An assumption: some people tap and leave before the page appears.
From your analytics. Use 1 with a session RPM.
Earnings per 1,000 pageviews from your ad network. 0 if you run no ads.
Affiliate or product conversion rate. 0 if you sell nothing.
Your commission, or your profit per product sold.
Starting values are examples. The 1.3% and 2.6% click rates come from one account in our public case study, not a Pinterest average.
Example result
ExampleAbout this tool
How Pinterest makes money for you
Pinterest doesn't pay creators per view, so your income from Pinterest depends on outbound clicks to your site. Multiply monthly impressions by your outbound click rate to get visits, then apply your ad RPM and affiliate earnings. Typical blog ad RPMs and click rates vary widely, so use your own numbers where you have them.
Your outbound click rate is in Pinterest Analytics: outbound clicks divided by impressions. In our own public case study, a new account went from a 1.3% click rate in a manual month to about 2.6% the next month with Growth Brain. Those are one account's numbers, not a benchmark, which is why every field here is editable.
Pinterest's old Creator Rewards program has ended, so "how much does Pinterest pay for 1,000 views" has a plain answer: nothing directly. The money comes from what visitors do on your site: the ads they see, the affiliate links they click and the products they buy.
How it works
Four steps, about a minute
- 1
Add your Pinterest numbers
Monthly impressions and outbound click rate from Pinterest Analytics.
- 2
Add your site numbers
Pages per visit and the ad RPM your ad network reports.
- 3
Add sales if you have them
Affiliate or product conversion rate and what you earn per sale.
- 4
Test what-ifs
See what a higher click rate or more impressions would be worth in a year.
Reference
The formula
- Outbound clicksMonthly impressions × outbound click rate.
- VisitsOutbound clicks × the share that load your page. Some people tap and leave before the page appears.
- Ad revenueVisits × pages per visit ÷ 1,000 × your ad RPM.
- Sales revenueVisits × conversion rate × earnings per sale (affiliate commission or product profit).
- Earnings per 1,000 impressionsTotal monthly revenue ÷ impressions × 1,000. Useful for comparing months.
Questions
Asked often
How much does Pinterest pay for 1,000 views?
What is a good outbound click rate on Pinterest?
Where do I find my ad RPM?
Can I make money on Pinterest without a blog?
Is this estimate accurate?
Keep going
More free tools
Raise the click rate, raise the number.
Growth Brain studies which of your pins earn clicks and plans the next ones around them. You approve every pin before it publishes.