Rich Pin Validator
Pinterest retired its own validator. Paste any post, recipe or product page to see what Pinterest reads from it, how the pin will look, and what stops a rich pin.
- Free
- No sign-up
- Public pages only
We read the public page only and keep no copy of it.
Example result
ExampleAbout this tool
Rich pins without the validator
Rich Pins pull a page's title, description and details like ingredients or price straight onto the Pin. Pinterest no longer offers its validator or an application step: any page with the right Open Graph or schema.org tags shows as a rich Pin automatically. This checker reads those tags the way Pinterest's crawler does.
There are three kinds. Article rich Pins show the headline, description and author. Recipe rich Pins add servings, cook time, ratings and the ingredient list. Product rich Pins carry the current price and availability. When a page has more than one kind of data, Pinterest uses product first, then recipe, then article.
Pinterest's help center says content can take up to 24 hours to sync to a rich Pin, so a fix you make today shows on new Pins from tomorrow. This checker reads the HTML your server sends, without running JavaScript. Tags that only a script adds, such as some tag-manager setups, are the ones most likely to be missed.
How it works
Four steps, about a minute
- 1
Paste the page, not the homepage
Rich pin data lives on each post, recipe or product page. Check the exact URL you pin.
- 2
We fetch it like Pinterest does
The request identifies as Pinterest's crawler, so redirects, robots.txt rules and firewall blocks show up too.
- 3
Read the board
Pink cards block a rich pin, yellow cards are worth improving, green cards are fine.
- 4
Fix, then check again
Results are kept for 10 minutes. After changing tags, clear your site cache before re-checking.
Reference
What the validator checks
- Crawler accessThe status code, every redirect, robots.txt rules for Pinterestbot and firewall challenges that stop Pinterest reading the page.
- Rich pin typeWhether the page carries product, recipe or article data, and which one Pinterest will use.
- Article fieldsog:title, og:description and og:site_name, plus the author and publish date from Article schema.
- Recipe fieldsschema.org Recipe: name, ingredients, instructions, yield, cook time and rating. Recipe rich Pins only read schema.org.
- Product fieldsPrice, currency and availability from Open Graph product tags or schema.org Product offers.
- Pin imageThe og:image Pinterest picks first, its real size, and whether the page has a tall 2:3 image.
- Save blocksA pinterest "nopin" meta tag or nopin images, which stop people saving the page.
Questions
Asked often
Does Pinterest still have a Rich Pin Validator?
No. The validator page on Pinterest's developer site no longer loads, and the help center now says pages with the correct meta tags appear as rich Pins when a new Pin is created. A checker like this one is how you confirm the tags are readable.
Do I need to apply for rich pins?
No application is needed any more. Add the metadata, then create a new Pin from the page. Pinterest says it can take up to 24 hours for site content to sync to a rich Pin.
Which rich pin type will my page get?
If a page has more than one kind of data, product data wins, then recipe, then article. A recipe post that also has article tags becomes a recipe Pin.
Why do my old pins still show the wrong title?
Pinterest refreshes rich Pin data on its own schedule, so older Pins can show stale details for a while. Make sure the page doesn't redirect to another URL and that og:title is set on the final page.
Does it work with Yoast, Rank Math and WP Recipe Maker?
Yes. Yoast and Rank Math add the Open Graph tags that article rich Pins use, and recipe plugins such as WP Recipe Maker add schema.org Recipe data. The checker names the plugins it spots so the fixes match your setup.
Is it free?
Yes, with no sign-up. It only reads public pages and never stores a copy of them.
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