Growth and money · Guide 14 of 16
Pinterest for Travel Bloggers: Pins, Boards and When to Pin Each Trip
Pinterest for travel bloggers: itinerary and packing Pins that get clicks, destination boards, how travel searches are phrased and when to pin each season.
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Pinterest works for travel bloggers because people plan trips there months before they book, and an itinerary or packing list Pin can keep sending readers to your post every year the season comes back. Pin practical guides with destination-plus-intent titles, organize boards by place and trip type, pin each season two to three months early, and keep posts updated so old Pins stay useful. Below: what Pinterest says about travel planning, the Pin types and board names that work, and a seasonal calendar.
Why Pinterest suits travel blogs
- In its 2024 travel report (April 23, 2024), Pinterest said "8 in 10 weekly Pinterest users turn to Pinterest when planning their summer escapades", and reported searches for "packing guide" up 480% and "travel vision board" up 210% (Pinterest Newsroom).
- Pinterest Predicts 2026 (December 9, 2025) named two travel trends: Mystic Outlands, misty and mystical places ("scotland highlands aesthetic" +465%, "faroe islands aesthetic" +95%), and Darecations, adrenaline trips ("adventure tourism" +75%, "river rafting" +35%) (Pinterest Newsroom).
- Pinterest's 2026 marketing guide notes that summer getaways are often booked before brands even launch their campaigns. Travelers decide early.
Pinterest does not publish what its percentages are measured against, so read them as direction. The takeaway: travel on Pinterest is planning, and planning wants detail you can only give on the page.
Travel Pins that get clicked
| Pin type | Example title | Why people click |
|---|---|---|
| Itinerary | 3 Days in Lisbon: A First-Timer's Itinerary | A ready plan saves hours |
| Packing list | Iceland Packing List for Winter (Printable) | A checklist they will use |
| Where to stay | Where to Stay in Kyoto: Best Areas for First Visits | A decision they have to make |
| Best time to visit | Best Time to Visit Bali, Month by Month | Timing questions come first |
| Budget breakdown | What a Week in Scotland Really Cost Us | Real numbers are rare |
| Road trip or route | 7-Day Scottish Highlands Road Trip Route (Map) | The map and stops are on the page |
| Things to do | 21 Things to Do in Edinburgh in Winter | The classic planning search |
Give each post several Pins: a hero landscape, a map or route Pin, a text-led list Pin and a "save this for later" checklist. Each can rank for a different search about the same trip.
Board ideas for a travel blog
- By destination: one board per country or region you cover, such as Portugal Travel or Scottish Highlands Travel, with board sections for cities.
- By trip type: Road Trip Ideas, Solo Travel Tips, Family Travel With Kids, Budget Travel, Adventure Travel.
- By planning task: Packing Lists, Travel Itineraries, Travel Tips and Hacks.
- By season: Fall Foliage Trips, Christmas Markets in Europe, Summer Beach Destinations.
Keep destination boards focused. A board called "Places I Love" tells Pinterest nothing; "Portugal Travel Guide" tells it exactly where the Pins belong. See board optimization for naming and descriptions.
How travel searches are phrased
Travel searches almost always pair a place with an intent, and often a who or when:
- place + "itinerary": "lisbon itinerary 3 days"
- "things to do in" + place + season: "things to do in edinburgh in winter"
- place + "packing list": "iceland packing list winter"
- "where to stay in" + place
- place + "on a budget", "with kids", "solo"
- place + "aesthetic": the inspiration searches Pinterest's trend reports keep showing, like "scotland highlands aesthetic"
Check how a destination moves through the year in Pinterest Trends before you plan Pins. The free Pinterest keyword tool gives AI keyword ideas to test, and PinBoostr's in-app keyword research shows Pinterest's monthly search ranges.
When to pin each kind of trip
Pinterest's 2026 marketing guide: "If the moment peaks in June, launch in April." Travel is booked even earlier than it is taken, so pin two to three months before people travel:
| Pin in | What to pin | For trips in |
|---|---|---|
| December to January | Spring break, cherry blossom trips, spring city breaks | March to April |
| February to April | Summer vacations, beach destinations, road trips, national parks | June to August |
| May to July | Fall foliage, shoulder-season Europe, harvest and wine regions | September to October |
| August to October | Christmas markets, winter sun, ski trips, holiday travel | November to February |
| All year | Packing lists, travel tips, evergreen city guides | Any time |
If many of your readers live in the Southern Hemisphere, shift the seasons. PinBoostr reads seasonal peaks per region for exactly this reason (more below).
Years of trip posts and not enough time to pin them? Start free for a month, no card needed. PinBoostr drafts fresh Pins for your guides, and you approve each one before it publishes.
Photos and design for travel Pins
- Turn landscape photos vertical. Most travel photos are wide; Pins work best at 2:3. Crop a strong vertical detail or stack two photos. The free Pinterest image resizer and the free travel Pin template help.
- Name the place and the promise on the image: "3 Days in Lisbon" reads at a glance.
- Use your own photos. Tourism board and stock images have their own licenses; see which images you can use.
- Skip AI-made scenery. A destination that does not exist undermines a travel guide, and Pinterest labels AI-generated images.
Keep old travel Pins working
Prices, opening hours and routes change. Update the post, not the Pin: the Pin keeps pointing at the same URL, so an updated post makes every old Pin current again. Do not repoint old Pins to new pages. Pinterest's Community Guidelines list "redirecting existing Pins to new destinations" as a prohibited tactic. If you merge two posts, redirect the old URL to the new post on your site.
Making money from travel traffic
Travel bloggers usually earn from display ads, hotel and tour affiliate links, and their own guides or printables. Pinterest allows affiliate links when you are open about them, per its Commercial and Branded Content Guidelines. Sending Pins to your guide, where the booking links sit in context, usually converts better than a bare affiliate link on a Pin.
How PinBoostr helps travel bloggers
- Trend Radar shows top Pinterest trend keywords from Pinterest's own Trends data for the travel interest, by region, including the US, Canada, the UK and Ireland, Australia and New Zealand, and several European and Latin American regions.
- Seasonal lead time by region. Growth Brain reads each keyword's yearly peak for your region, so hemispheres come out right, and moves matching posts up the queue about 30 to 60 days before the wave.
- Fresh Pins for old guides. Growth Brain keeps making new designs for your evergreen city guides instead of re-pinning the same image, and keeps the same link 14 days apart.
- You approve every Pin before it publishes through the official Pinterest API.
Other niches: Pinterest for fashion bloggers and Pinterest for food bloggers. All niches: Pinterest for bloggers.
Make every trip post work all year: see PinBoostr's Pinterest SEO tools, then start free. You approve each Pin before it goes live.
FAQ
Is Pinterest good for travel bloggers?
Yes. In its 2024 travel report, Pinterest said 8 in 10 weekly users turn to it when planning summer trips, and practical guides such as itineraries and packing lists match how people search there.
How far ahead should travel bloggers pin seasonal content?
Two to three months before people travel. Pinterest's own guidance is to launch about two months before a seasonal peak, and trips are researched before they are booked.
What travel Pins get the most clicks?
Pins that promise detail the image cannot hold: itineraries, packing lists, where-to-stay guides, budget breakdowns and maps.
Should I make a board for every destination?
Make boards for the countries or regions you cover in depth, and use board sections for cities. A destination with one post fits better in a trip-type board.
Can I use landscape travel photos on Pinterest?
Yes, but crop or stack them into a vertical 2:3 Pin. Wide images show small in the feed.