The Pinterest Marketing Guide

Build a content strategy

Pick 5–8 core topics your audience searches for, map each to a board, and plan pins that link to content which delivers on the promise. Marketing on Pinterest is matching intent to a helpful destination.

Create fresh pins consistently

• Publish 1–5 fresh pins per day to start
• Make 3–5 designs per link — each fresh image is a new chance to rank
• Schedule once and let pins drip at a natural pace

Measure and scale

Track impressions, saves, and outbound clicks monthly. Double down on winners, fix high-impression low-click pins, and cut what never moves.